Spottable
(WeCP)
Category:
B2C Recruiting Platform | Web App | AI Job hunting
When I joined, the CEO had one rough idea and no product to show for it. Most job platforms screen candidates by resume keywords — meaning HR wastes rounds of interviews before discovering someone can't actually do the job. WeCP had a skills assessment library that could move that verification earlier, but it had never been applied to a consumer product. I conducted a competitive analysis, mapped both sides of the user journey, and collaborated with the CEO to refine the product direction until we identified the core differentiator: allowing candidates to prove their real skills upfront and use that proof to match them to roles — not just keywords. A vague idea became a structured MVP, handed off to a partner company and brought to market.
Feature 1: AI Interview Evaluation
An AI-powered interview flow that evaluates candidates on real dynamic competencies during the assessment process, not just on paper qualifications.
Feature 2: Recruiter Talent Matching Dashboard
A dashboard that surfaces pre-verified candidates ranked by skill match, so recruiters can identify the right talent upfront without early-stage interview rounds.
My Role:
Product Designer
Duration
10.2024 - 04.2025
Tool:
Figma; Slack; Claude
Team:
CEO
CTO
Not waiting for data. Building with what's real.
There was no PM, no research, no brief. Just a vague direction — and the pressure of knowing the whole product would stand or collapse on one decision I hadn't made yet.
I was the only designer on a product built from scratch. The CEO had a vision: help companies verify what candidates can actually do, not just what their résumés say. But what to build first was entirely mine to figure out. I could have started anywhere. I went straight to the test experience — because I knew if candidates could choose which skills to prove, they'd game it. The data HR received would be meaningless. The whole product falls apart. That call didn't come from research. It came from having just finished job hunting myself.
When there's no map, you don't wait for one. You find the one thing that, if broken, breaks everything — and you start there.
100%
Client Satisfaction
0 → 1
From Broken Demo
A job-matching platform built from nothing, no brief, no PM, no user research, into a differentiated AI product that moved the verification checkpoint before the first human conversation, and was later handed off to a partner company that brought it to market.
Designing Competency-First in AI Recruiting
Not the brief. The buried advantage.
Competitive Analysis · Product Audit · Domain Research
When this project started, the CEO wanted something different from the résumé-matching platforms already out there, but nobody had defined what that difference would be. So I dug into what WeCP already owned — a B2B assessment bank organized by skill type, difficulty, and role. I realized this structure could turn a candidate's result from one flat score into a multi-dimensional skill profile, something a résumé keyword scan could never match. That became the product's real edge, and the whole matching idea grew from it. What I took away: the strongest differentiator is often already inside the company, waiting for someone to name it.
Aware of my bias. Honest about it.
User Journey Mapping · Problem Definition · Stakeholder Alignment
When I started shaping the candidate flow, I leaned on my own job hunt — I'd just finished one, so I was basically the user. Looking back, that's exactly where my bias crept in: I kept designing from the candidate's side and barely weighed the hiring side. Working directly with the CEO is what caught it. He understood what companies actually look for, and his pushback made me re-examine my flows and balance both sides. The product stopped being candidate-first and became genuinely two-sided. What I learned: being close to the user is an advantage only if you know where it tilts you.
I turn vague into visible.
Design Direction · Concept Exploration · Iteration
When it came time to commit to a direction, the CEO knew the product mattered but couldn't quite put into words what made it different. Instead of waiting for a clearer brief, I designed two opposing directions — one where AI guided the candidate's whole journey, another that focused on closing the information gap between candidates and HR. Putting both in front of him gave him something concrete to react to, and that's when his real thinking came out. From there the direction sharpened fast. What I learned: when someone can't describe what they want, the fastest way forward is to show them two things they can choose between.
"Sole designer on Spottable — owned the full design scope across two user surfaces, zero senior oversight, in a product with no established direction."
Abhishek
CEO, WeCP
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